Jessica Brown: Leader. Founder of FLOAT.
She’s Jessica Brown. A woman who shows up. Even when it’s hard. And especially when it’s cold.
Every week—rain or shine—she plunges her crew into the freezing Atlantic. Not in spite of the discomfort—but because of it. In Jessica’s bone-chilling gym, the challenge is the point.
“The NOBULL mentality means authenticity. It means doing it my own way... It means I can take my gym anywhere. And if I can do that, then I can do anything.”
FLOAT is more than a cold plunge crew. It’s a space for Black women and women of color to build trust in the water. To let go of fear and move with joy. Where what starts as a physical challenge becomes something deeper. A release. A ritual.
Jess isn’t just creating community out there. She creates freedom to feel, to move, and to take up space. Her kind of strength isn’t loud. But it’s damn unshakable.
That’s why she’s part of this family. Because showing up with purpose—and bringing others with you—is NOBULL.
