As the NHL's first female coach, Jessica Campbell knows what it takes to break barriers—and the importance of gear that keeps up. Her performance on the ice starts before she ever steps foot in the rink. With how she trains—and how she feels in her gear.
"I always say, 'look good, feel good, play good,' and ultimately, how you show up and how you present yourself, is fully embraced from that mindset," she says.
She may not look like everyone else behind the bench. But her unapologetic authenticity got her where she is today—and inspires others every day.
Jessica's Favorite Training Shoes
1. Allday Knit
Our daily grind shoe with a flexible upper. Allday Knit moves with you.
"The Allday Knits are my go-to shoes off the ice as I'm constantly changing from my skates to track suit and sneakers," she says. "The elastic support around the ankles makes the slip on and off so simple for me, to keep up with the demands of my schedule while still being comfortable and stylish!"
Same versatility as the Allday Knit. But with a ripstop upper for a locked-in fit. When Jessica needs a little more support through her day, she reaches for Allday Ripstop.

Jessica's Favorite Apparel
NOBULL Layers Joggers and Hoodie
Working on the ice, you've got to layer up. Jessica admittedly runs cold, and brings her joggers and hoodies on every trip. NOBULL Layers' midweight French terry is comfortable for travel, work, and workouts—and looks as good as it feels.
Training Shirts
She never knows when she's going to need to squeeze a workout in, so she always comes prepared with NOBULLSHIRTS. Her favorite colors are grey, navy, blue, and green—always repping her team.

Jessica's Favorite Accessories
NOBULL Canvas Backpack
Jessica's always on the move, and brings the NOBULL backpack with her. Durable. Organized. Water-resistant. A must-have for away games.
Crew Socks
Lastly, Jessica can't go without crew socks for skates—always black. Ours feature our signature "U," a reminder to flex your authenticity with each step. Functional and motivational.