(these “OFFICIAL RULES”)

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Membership in the NOBULL Loyalty program (the “NOBULL Loyalty Program”) is free and does not require any purchase. Void where prohibited. Subject to all federal, state, and local laws and regulations.

1.     DESCRIPTION: The NOBULL Loyalty Members Sale Giveaway (the “Sweepstakes”) begins at 10:00AM Eastern Time (“ET”) on January 26, 2026 and ends at 11:59PM ET February 2, 2026 (the “Promotion Period”). Entry into the Sweepstakes does not constitute entry into any other promotion, contest or sweepstakes. Each entrant participating in the Sweepstakes unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of NOBULL, LLC located at 135 Morrissey Boulevard, Boston, MA 02125 (the “Sponsor”), including the Sponsor’s interpretation of these Official Rules, which shall be final and binding in all respects. The Sweepstakes involve collaboration with Life Time Inc. (“Life Time”), which is responsible for providing the Life Time portion of the Prize (as defined below), and Celsius, Inc. (“Celsius”), which is responsible for providing the Celsius portion of the Prize.

 

2.     ELIGIBILITY: Only legal residents of the fifty (50) United States and the District of Columbia, who, as of the date of entry, are 18 years of age or older and have signed up as members of the NOBULL Loyalty Program by 12:00PM ET on February 2, 2026, and are identified by Sponsor as NOBULL Loyalty Program members and are direct recipients of the Sweepstakes Email (as defined below) are eligible to enter the Sweepstakes (each such person, “you” or “Entrant”). Membership in the NOBULL Loyalty Program is free and does not require any purchase or payment. Employees, officers, and directors of Sponsor, Life Time, and Celsius, and of each of their respective parents, affiliates, subsidiaries, suppliers, distributors, retailers, sales representatives, and advertising and promotional agencies (collectively, “Released Parties”), and their immediate and extended family members (including, but not limited to, spouses, domestic partners, parents, siblings, and children), and household members of each (whether related or not) are not eligible to enter the Sweepstakes or win the Prize (as defined below). Void where prohibited by law. All federal, state and local laws and regulations apply. Participation constitutes Entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning the Prize is contingent upon fulfilling all requirements set forth herein. The Sponsor reserves the right to verify the eligibility of any winner, including confirming NOBULL Loyalty Program membership status.

 

3.     HOW TO ENTER: During the Promotion Period, eligible NOBULL Loyalty Program members may enter the Sweepstakes by clicking the link included in a dedicated promotional email from the Sponsor regarding this Sweepstakes (the “Sweepstakes Email”), expected to be sent on or about January 26, 2026, at approximately 10:00am ET, completing the entry form on the linked landing page, and submitting the entry form. Entrants will be prompted to provide their full name, a valid email address, and a valid phone number in order to submit a valid entry. Limit one (1) entry per person during the Promotion Period. Multiple entries from the same person will be disqualified.

 

4.     RANDOM DRAWING: One (1) Prize winner will be randomly selected on or about February 3, 2026 from among all eligible entries received during the Promotion Period. The random drawing will be conducted by Sponsor, whose decisions are final on all matters relating to the Sweepstakes. The odds of winning will depend on the total number of eligible entries received during the Promotion Period.

 

5.     WINNER NOTIFICATION: Sponsor will notify the potential Prize winner via the email address provided on the entry form on or about February 3, 2026. The potential winner must respond within forty-eight (48) hours of notification and provide all information requested by Sponsor, which may include, without limitation, a valid U.S. shipping address for prize fulfillment. Winner may be required to complete and return an Affidavit of Eligibility/Declaration of Eligibility, a Release of Liability and, if legally permissible, a Publicity Release (collectively, “Prize Claim Documents”) within three (3) days of Sponsor’s attempted delivery of the same.

 

If any potential winner fails or refuses to sign and return any Prize Claim Documents by the deadline specified in the prize notification, or if the Prize or prize notification is returned as undeliverable, declined for any reason, or if the winner otherwise fails to comply with any specified time period, such winner may be disqualified without further notice, and an alternate winner may be selected in a random drawing from among all remaining eligible entries received.

 

6.     PRIZE & APPROXIMATE RETAIL VALUE (“ARV”): One (1) prize package (the “Prize”) will be awarded, consisting of:

 

·       Three (3) pairs of NOBULL Shoes (ARV: $159 each; total ARV: $477);

·       Three (3) NOBULL Tops (ARV: $38 each; total ARV: $114);

·       Three (3) NOBULL Bottoms (ARV: $78 each; total ARV: $234);

·       Twelve (12) cases of Celsius energy drinks (ARV: $25 each; total ARV: $300); and

·       One (1) six (6)-month Life Time Athletic Country Club single, general access membership (ARV: $2,000).

 

The total ARV of the Prize is approximately $3,155. The actual value may vary based on the selected items, and any difference between the stated and actual value will not be awarded in cash or otherwise.

 

The specific size, colorway, style, and/or flavor of the applicable prize elements will be selected by the winner from among the options made available by Sponsor and Celsius, subject to Sponsor’s and Celsius’ approval and product availability at the time of selection. Sponsor and Celsius reserve the right to limit available options in their sole discretion.

 

Fulfillment of the six (6) month Life Time Athletic Country Club single, general access membership prize element (the “Life Time Membership”) is subject to Life Time’s standard membership processes and requirements and is valid for access at one (1) Life Time club location selected by the Winner from among the Life Time club locations made available by Life Time, subject to Life Time’s availability and policies. In connection with the Life Time Membership, Winner will be required to enter into separate membership agreements with Life Time, agree to follow all of Life Time’s Guest and Club Policies and be subject to all of Life Time’s terms and conditions, including Life Time’s Privacy Policy, which are not governed by these Official Rules. As part of enrollment in the Life Time Membership, Winner must also provide Life Time with a credit card to be kept on file and will be required to have Winner’s photo taken as requirements of membership.

 

The Life Time Membership has no cash value and will be applied solely toward the membership dues for the Life Time Membership during the six (6) month membership period. Any other additional products, services, programs, add-ons, upgrades, or fees that Winner separately purchases from Life Time are separate from the Life Time Membership and will be charged to the payment method on file on a recurring monthly basis. For the avoidance of doubt, the Life Time Membership does not include complimentary participation for any fee-based services or programs including, but not limited to, Signature Group Add On, Beach Club, Sky Deck pool pass, or Premier membership pickleball access, where applicable.

 

The Life Time Membership is limited to new Life Time members or a previous Life Time member whose membership was cancelled/terminated more than two (2) years prior to the date the Winner is selected. The Life Time Membership must be redeemed by May 31, 2026 and must be completed by December 31, 2026 (and, in any case, may not extend beyond December 31, 2026). The Life Time Membership is not dependent on Winner’s use of, the availability of, or access to, any particular Life Time center, services, or programs.

 

The Winner acknowledges and agrees that, once the Life Time Membership period ends, Winner’s credit card or payment method on file will be automatically charged on a month-to-month basis for continued membership dues and any recurring services Winner purchased, unless Winner cancels/terminates their membership in accordance with the applicable Life Time membership agreements and service terms. Winner is solely responsible for cancelling and/or terminating their Life Time membership and any recurring services in accordance with such terms

 

Any violation of Life Time’s Guest and Club Policies may result in the termination of the Winner’s Life Time Membership and any Life Time services, if applicable, and may also result in the forfeiture of any remaining Life Time Membership value in connection with the applicable element of the Prize, as permitted by law. Entrants whose prior Life Time membership was involuntarily terminated are not eligible to win the Life Time Membership element of the Prize.

 

If, for any reason whatsoever, the winner redeems the Prize, but does not take an element of the Prize within the time specified in these Official Rules, then that element of the Prize will be forfeited by the winner, and cash will not be awarded in lieu of that element of the Prize.

 

The winner is solely responsible for all federal, state and local taxes associated with Prize acceptance and use. If required by law, each winner will receive an IRS Form 1099 for the actual retail value of the prize and must provide Sponsor with any necessary tax documentation, including a valid Social Security number. Failure to provide required tax forms or comply with applicable laws may result in forfeiture of the Prize, at Sponsor’s discretion.

 

7.     GENERAL CONDITIONS, RELEASE AND LIMITATION OF LIABILITY: Sponsor reserves the right, in its sole discretion and to the maximum extent permitted by law, to modify these Official Rules or cancel, suspend, or terminate the Sweepstakes at any time for any reason. The Prize is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. No transfer, assignment, substitution or cash equivalent for any prize will be permitted, except at the sole discretion of the Sponsor due to prize unavailability for any reason. In such circumstance, an alternate prize of equal value will be awarded, and Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation will be provided. Resale of Prize is prohibited. In no event will more than the stated Prize be awarded.

 

If an Entrant submits more than the stated number of entries permitted, and/or if the Sponsor suspects that an Entrant attempted to obtain additional entries by using multiple or different email addresses, registrations, identities, or any other method, Sponsor will void that Entrant’s entries and that Entrant may be disqualified. Entries generated by script, macro or other automated means and entries by any means that subvert or interfere with the entry process are void. Void entries will not be acknowledged or returned. The Released Parties are not responsible for lost, late, incomplete, misdirected, invalid or unintelligible entries, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services or the creation of fraudulent email addresses and/or identities) will void all entries by that Entrant. Normal internet access and data charges imposed by your internet/wireless phone service provider may apply. See your internet/wireless provider for pricing plan details. Sponsor reserves the right to disqualify any individual who is found to be: (x) tampering with the entry process, administration, or operation of the Sweepstakes; (y) acting in violation of these Official Rules; or (z) engaging in unsportsmanlike, disruptive, or harassing behavior intended to annoy, abuse, threaten, or harass any other person.

 

In the event of a dispute as to any entry, the authorized account holder of the email address used to enter will be deemed the Entrant. The “authorized account holder of the email address” is the natural person assigned the applicable email address by an Internet access provider, online service provider, or other organization (e.g., business, educational institution, etc.) responsible for assigning email addresses for the domain associated with the submitted email address. Potential winner may be required to show proof of being the authorized account holder associated with the entry.

 

The Released Parties assume no responsibility or liability for damages, losses or injury resulting from acceptance, use or misuse of any prize. In exchange for the right to participate in the Sweepstakes, Entrants and the winner agree to release, discharge, indemnify, defend and hold harmless Released Parties from and against any and all liability (including, but not limited to, damages caused or claimed to be caused, losses, injuries, claims, demands, actions, costs, expenses, and attorneys’ fees) arising out of or related to participation in the Sweepstakes and/or acceptance, use, or misuse of the Prize. Entrants further agree to be bound by these Official Rules and Sponsor’s decisions, which are final and binding in all matters.

 

In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. The Released Parties are not responsible for any typographical or other errors in the printing of the Sweepstakes materials, administration of the Sweepstakes, or in the announcement of the Prize winner. NOTICE: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY DIGITAL PLATFORM, WEBSITE, OR ONLINE SERVICE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. The Released Parties are not responsible for faulty, incorrect, undeliverable or mistranscribed email transmissions, incorrect announcements of any kind, technical failures of any kind, including but not limited to hardware, software, or phone-related issues, or any injury or damage to any person's computer, phone or device related to or resulting from participating in or experiencing any materials in connection with the Sweepstakes. Lost or unavailable network connections, or failed, incomplete, garbled or delayed computer or device transmission that may limit a user's ability to participate in the Sweepstakes are not the responsibility of the Released Parties. The Released Parties assume no responsibility for undeliverable emails, including but not limited to those resulting from any form of active or passive email filtering by a user's Internet service provider and/or email client or for insufficient space in user's email account to receive email.

 

All entrants understand and agree that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state, territory, or country that may be applicable with respect to the foregoing release are hereby expressly and forever waived. All participating entrants acknowledge that Section 1542 provides that:

“A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH, IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.”

 

The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims. Sponsor reserves the right to cancel or modify the Sweepstakes if fraud, misconduct or technical failures threaten the integrity of the Sweepstakes; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Sweepstakes as determined by Sponsor, in its sole discretion. In the event of termination, a notice will be posted online and the drawing will be conducted from among all eligible Entries received prior to termination. Any damage made to the Website by an Entrant will be the responsibility of the Entrant and/or the authorized email account holder of the email address submitted at the time of Entry. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.

 

8.     PUBLICITY: Acceptance of a prize constitutes permission for the Sponsor, Life Time, and their respective agencies to use winner’s name and/or likeness and entry for purposes of advertising and trade without further compensation, including a Winner List (as defined below), unless prohibited by law. The winner may be tagged by Sponsor and Life Time in social media posts announcing the winner and may be featured in Sponsor’s and Life Time’s Instagram stories, posts, and other promotional materials.

 

9.     DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATE OF DELAWARE, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Sweepstakes, each Entrant agrees that any and all disputes that cannot be resolved between the parties, and all causes of action arising out of or connected with this Sweepstakes, shall be resolved individually without resort to any form of class action and exclusively before a court having jurisdiction located in New Castle County, Delaware. In any such dispute, under no circumstances will Entrant be permitted to obtain awards for, and hereby waives all rights to claim, punitive, incidental or consequential damages, including reasonable attorneys’ fees, other than Entrant’s actual out-of-pocket expenses (e.g., evidenced costs associated with entering this Sweepstakes). Entrant further waives all rights to have damages multiplied or increased.

 

10.  PRIVACY: Any personal information that an Entrant provides in connection with the Sweepstakes shall be used by Sponsor to administer this Sweepstakes, contact Entrants, and for the other purposes set forth in Sponsor’s privacy policy, Life Time’s privacy policy and Celsius’ privacy policy. By entering this Sweepstakes, you acknowledge that you have read and agree to each of Sponsor’s privacy policy (available at https://www.nobullproject.com/pages/privacy-policy), Life Time’s privacy policy (available at https://www.lifetime.life/policy/privacy-policy.html) and Celsius’ privacy policy (available at https://www.celsius.com/privacy-policy). If an Entrant opts in, Sponsor, Life Time and/or Celsius may provide such Entrant with information relating to products, services and promotions of Sponsor and affiliates of Sponsor.

 

11.  WINNER LIST: As used in these Official Rules, the “Winner List” means the official record of the confirmed winner(s) of the Sweepstakes. To receive a Winner List by email, send an email to [email protected] with “NOBULL Loyalty Members Sale Giveaway” in the subject line. Requests must be received within sixty (60) days after the end of the Promotion Period. The Winner List will be sent upon request after the Prize has been awarded.

 

12.  AMENDMENT: These Official Rules may be amended at any time by the Sponsor. Any such amendment shall be notified by the Sponsor on its website.